Target Through Display Ads with
Coremetrics AdTarget™

Coremetrics AdTarget leverages granular visitor activities captured by Coremetrics to enable delivery of highly relevant display ads and increase visitor reacquisition rates. AdTarget clients increase reach by placing relevant ads before larger, better-segmented audiences, faster. They minimize marketing costs by leveraging lower cost channels to reacquire registered visitors. Partner integrations eliminate typical site tagging obstacles and Coremetrics provides powerful attribution capabilities to track how well ads drive website conversions.

 

 

AdTarget is an integrated component of the Coremetrics Continuous Optimization Platform, which enables businesses to more successfully attract, convert and retain online visitors and customers. The advanced segmentation capabilities of AdTarget are powered by the Coremetrics Lifetime Individual Visitor Experience (LIVE) Profile technology that tracks a customer's browsing over the long term—including offline information—not just the first or last click.

Key Benefits of Coremetrics AdTarget:

  • Full Analytics Integration. Avoid the cost of placing ad network tags by leveraging the Coremetrics analytics tags that already exist throughout your website. Track extensive visitor interactions that far exceed the limited data captured by today’s ad network tags.
  • Click and Impression Attribution. Track how display ad click-through and view-through drive website conversions. Evaluate display advertising in the context of the entire marketing program. Optimize marketing mix with comprehensive cross-session, multi-channel views.
  • Highly Segmented Data Syndication. Create sophisticated data segments to capture detailed behaviors down to the specific event type level. Customize segments to meet individual ad network needs.
  • Cross-Network Integration. Increase audience reach by developing data segments and managing syndication for multiple ad networks simultaneously.
  • Fast, Intuitive Interface. Increase employee productivity and morale by managing segment definition and data syndication via a single, drag-and-drop interface.
  • Native Campaign Tracking Reports. Track high-level campaign performance using summary dashboards and reports. Extend reporting capabilities for granular analysis with Coremetrics Impression Attribution.

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Forrester Research Report

A Framework For Multicampaign Attribution Measurement

By John Lovett, Senior Analyst,
Forrester Research