SupportBest Practices White Papers
Coremetrics has built a reputation as an industry leader in providing best practices and resources to our online customers. We
consistently make our client success our first priority. Read some of our resources and white papers as to how you can increase your
online success.
- Online Retailing Optimized:
Leveraging Web Analytics for Maximum Holiday Returns
Leveraging insights from recent Coremetrics LIVEmark research and insights from the Coremetrics Best Practice Team, this white paper gives guidance for 2008 online holiday selling strategies, including: the latest trends in online experience, the importance of multi-channel campaigns and how to get them right for the holidays, how to optimize Search for maximum holiday returns, how to leverage user-generated content to make a strong impact and much more.
- Optimizing Marketing Spend of Financial Services
Financial services customers are a demanding crowd. How do you pick the right marketing initiatives to win their business online? Learn about the latest marketing trends in financial services and how web analytics can increase online conversion.
- Contextual Cross Selling: Increasing Revenue and Profitability Through More Relevant Cross Sell
Online shoppers are struggling to find the products they want. Merchandisers need to boost online sales, and cross selling helps products find people. Contextual cross selling, or developing and delivering relevant offers based on end-user context, helps both merchandisers and shoppers. Read this white paper and learn best practices for executing contextual cross selling, and how Coremetrics can help you.
- Contextual Marketing: Increasing Campaign Effectiveness by Meeting Customer Expectations for Relevant, Targeted Messaging
Companies are struggling to have their message rise above the market noise. Read this white paper and learn how contextual marketing evolves from behavioral targeting and ensures even more relevant, and timely messages thereby supercharging your marketing efforts.
- Measuring Marketing Effectiveness
To make the best decision about where to invest your marketing resources, you need a comprehensive view of the effectiveness of your marketing spend. Read this White Paper and learn how Coremetrics delivers truly actionable Marketing Analytics information.
- Winning in a Web 2.0 World: Metrics-Driven Success
What is Web 2.0? And what does it mean to you? Read this white paper to learn about Web 2.0 trends and technologies, and how organizations are using these technologies to drive business results.
- Optimizing Search Engine Marketing: 5 Best Practices to Improve ROI
Read about the challenges and opportunities related to today's SEM environment including the best practices successful online brands are using to enhance their SEM efforts.
- Preparing Your Organization to Effectively Measure Your Web Site
Why is it that some organizations find tremendous value from web site analysis while others never get past basic reporting? Learn how to prepare your organization for success from your web analytics investment.
- Coremetrics Five Conversion Points Methodology
Coremetrics proprietary best practice methodology—a must read.
- Choose the Right Conversion Points to Deliver Web Site Success
A walk through of the processes to determining conversion points based on the goals of your site and, in turn, how to act on the data to improve your web site.
- Increasing Email Marketing Relevance
Get better performance and return on investment (ROI) from your email efforts.
- Increasing Customer Satisfaction with Effective Merchandising Online
Read about the tactics and strategies that are helping today's top retailers to attract and retain customers and increase revenues and profits.