
The Marketing Innovation Group (MIG) work with multi-channel retailers (and other market sectors) to leverage value out of customer interaction data regardless of channel. We use this data to improve relevance around the contact strategy which in turn drives significant improvements in response and conversion ratios. Clients benefit from our considerable multi-channel retail expertise for database marketing working with some of the most respected retail brands in the UK – the result – we gain “an unfair advantage” for all our clients!
Our consultative approach combined with our patent protected technology has proven to reduce cost whilst improving operational effectiveness for multi-channel database marketing. Businesses working with MIG save time and money on customer marketing and operational efficiencies, this approach allows clients to focus budget spend around growing value out of existing customers (retention) by adopting a “micro” marketing strategy.
MIG was one of the first businesses to see and exploit both the medium of Data and Digital communications as an integrated “Software as a Service” (SAAS) solution and has developed a web centric platform which is named “Intelligent Marketing®”.