Press Releases

Only 9% of online professionals are completely satisfied with the return on investment from online advertising

– Coremetrics AdTarget™ launches in Europe in response to growing demand –

London, United Kingdom, 21st April, 2010 – Coremetrics, the leader in marketing optimisation, today launches Coremetrics AdTarget™, an industry-leading data syndication platform and online marketing application. The launch follows research by Vanson Bourne of 300 senior online professionals, which has revealed only 9% are completely satisfied with the return on investment (ROI) from their advertising campaigns, indicating huge and growing demand for improved targeting of online advertising.

As industry leaders now start to look beyond the recession, brands are hoping to improve their advertising campaigns through optimised customers targeting and ad placement. Coremetrics AdTarget, enables businesses to easily syndicate information about website visitors to ad solution providers. It directly drives revenue through higher conversion rates by increasing the likelihood that visitors will return to a site. For example, a customer browsing a particular brand of handbag will see adverts relevant to that product on subsequent web pages visited, even during multiple sessions.

To bring Coremetrics AdTarget to Europe, Coremetrics has partnered with ad solution providers including AudienceScience, Criteo, Crimson Tangerine Ltd, Etarget, Struq and ValueClick Media, which are now Coremetrics Connect™ certified partners.

The Coremetrics advertising solutions also include Coremetrics Impression Attribution™ and Coremetrics Search™. These applications complete an end-to-end portfolio for advertisers to ensure the most optimised campaigns available.

Coremetrics Impression Attribution analyses the value of online marketing campaigns that occur outside a company’s website connecting online behaviour to the many marketing campaigns customers are exposed to across the Web, even if that exposure includes un-clicked campaigns. Coremetrics Search is a pay per click (PPC) management application that improves top-line business results, reduces operational costs, and demonstrates returns on PPC investments.

Paul Sanderson, E-Commerce Traffic Manager, Stylo PLC, said: “Tough times call for innovation and tenacity. Coremetrics has been instrumental in giving us the tools not only to identify where our campaigns are thriving, but also highlight the areas that need more attention. We are soon launching Coremetrics AdTarget and are very much looking forward to true optimisation and really understanding our customers’ online behaviour and effectively targeting them with relevant ads.”

As part of its promotion of the Coremetrics Advertising solution suite, Coremetrics will be running a series of advertising roadshows across the world. These roadshows showcase advanced marketing techniques and uncover the essential elements of online marketing optimisation- guaranteed to make marketing a powerful focus in driving revenue. The European roadshows take place in the following cities:

  • Munich, Germany – 18th May 2010
  • Frankfurt, Germany. – 20th May 2010
  • London, UK – 20th May 2010
  • Hamburg, Germany – 25th May 2010
  • Berlin, Germany – 1st June 2010
  • Paris, France – 1st June 2010

“The traditional advertising model of reaching out to as large an audience as possible and hoping for a small return is becoming a thing of the past,” said Richard Sheppard, VP EMEA, Coremetrics. “Smart organisations are realising that the advertising dynamic is changing and the best way to optimise campaigns is to adopt a targeted approach. At Coremetrics we are focussing our energies on ensuring that brands have the right tools to get the most out of their targeted advertising campaign in 2010.”

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programmes to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ integrated marketing optimisation solutions include real-time personalised recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

About the Research
‘Online Advertising and Personalisation Attitudes Survey’ was conducted by Vanson Bourne Ltd, on behalf of Coremetrics in April 2010. The survey examined the attitudes of online advertising and personalisation of European online marketers and ecommerce managers. The survey was conducted amongst middle and senior marketing managers responsible for e-commerce sites of retailers, financial services, travel and media companies with more than 250 employees. 300 respondents were surveyed across the UK, France and Germany

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or call +44 (0)20 3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.

For more information, please contact:
Sam Kane / Claire Booty
Brands2Life
Email: Coremetrics@brands2life.com
Tel: +44 (0) 20 7592 1200

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