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Press Releases

Virgin Atlantic Airways appoints Coremetrics for web analytics and strategic consultancy

London, United Kingdom, 15 April, 2010 – Virgin Atlantic Airways, one of the world's leading long haul airlines, has selected Coremetrics, the leader in marketing optimisation, to provide meaningful, actionable analytics about its website and online marketing campaigns. The deal delivers Coremetrics Analytics™, customisable reporting tool, Coremetrics Explore™, and specialist analyst consultancy from Coremetrics Strategic Services.

Coremetrics Analytics will enable Virgin Atlantic to assess how effectively its website and online marketing channels drive conversions, allowing the brand to relentlessly optimise to meet key performance indicators. Coremetrics Explore will present analytics data in accessible, customisable, visual reports.

Virgin Atlantic will also be working with Coremetrics Strategic Services to support its in-house analysts. Coremetrics' team of experts will deliver strategic recommendations to improve Virgin Atlantic's marketing and promotional activities, as well as its website design and usability.

Veronica Brown, ecommerce commercial manager for Virgin Atlantic, comments: "Having managed our previous analytics system in-house, our primary objective in appointing a new analytics supplier was to find a partner that could deliver strategic consultancy and support, in addition to effective technology. The team's expertise and sector understanding means that we are confident Coremetrics will provide us with data and insight we need to meet our business goals."

Richard Sheppard, VP and general manager, Coremetrics EMEA, added: "Maximising online enquiries and bookings is key for Virgin Atlantic. The company understands the important role of analytics in capitalising on the strengths of its online marketing and adjusting under performing areas. Virgin Atlantic will also be benefiting from the specialist analytics insight and broad industry expertise of our Strategic Services team."

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programs to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally, transacting more than $20 billion this year, use Coremetrics' Software as a Service (SaaS) to optimise their online marketing. Coremetrics' solutions encompass advanced online analytics and integrated marketing optimisation applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or call +44 (0)20 3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.

About Virgin Atlantic
Since it was founded in 1984, Virgin Atlantic Airways has become Britain's second largest carrier serving the world's major cities. Now based at both London's Gatwick and Heathrow airports, it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai.

Virgin Atlantic has enjoyed huge popularity, winning top business, consumer and trade awards from around the world. The airline has pioneered a range of innovations setting new standards of service, which its competitors have subsequently sought to follow. Despite Virgin Atlantic's growth the service still remains customer driven with an emphasis on value for money, quality, fun and innovation.

For more information, please contact:
Sam Kane / Claire Booty
Brands2Life
Tel: +44 (0) 20 7592 1200
Email: Coremetrics@brands2life.com

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