Press Releases

Online Valentine’s Spending Increases by 65% Compared to 2009

– Average Online Order Value tops £150 in the Run up to Valentines Day, Compared to Just £90 in 2009 –

Slough, United Kingdom, 15 February 2010 – Coremetrics, the leader in marketing optimisation, today announces that the average online spend in the run up to Valentine’s Day has rocketed by 65%, compared to the same period of time last year. The statistics indicate a renewed optimism following the official end to the recession and increased confidence in consumer spend. The average online order in the period from 1 February to 14 February came to £150.15, compared to an average of £90.73 for the same period in 2009.

Through Coremetrics Benchmark, the only peer-level benchmarking solution that delivers aggregated and anonymous competitive data for industry-specific key performance indicators, Coremetrics analysed the online transactions of 131 retail websites of its UK clients in the fortnight leading up to Valentine’s Day. Coremetrics’ client roster includes some of the largest names in online retail including Figleaves.com, Fragrance Direct, Interflora and La Senza.

“It has been an undeniably tough 18 months for the retail sector across the globe,” said Richard Sheppard, VP EMEA, Coremetrics. “However, today’s results should bring renewed confidence to the retail sector. Consumers are looking to spend again, meaning competition to attract new clients is hotting up. Retailers need to take heed of today’s’ results and, moving forward, ensure they are targeting their audiences with the most innovative techniques that will drive traffic to their sites and ensure competitive edge of their respective rivals.”

About Coremetrics
Coremetrics is the leader in marketing optimisation. Its products help businesses relentlessly optimise their marketing programmes to make the best offer, every time, anywhere, automatically. More than 2,100 online brands globally use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ integrated marketing optimisation solutions include real-time personalised recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management. The company’s solutions are delivered on the only online analytics platform designed to anticipate the needs of every customer, automate marketing decisions in real time, and syndicate information across all customer channels. The company is privately held with funding from Accel Partners, FTV Capital, Highland Capital Partners, and W Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit http://www.coremetrics.co.uk or
call +44 (0) 20 3393 3450.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk/privacy.

About Coremetrics Benchmark
Coremetrics Benchmark enables online retailers to measure their online marketing results—including e-commerce data—against that of their peers. Benchmark is the only peer-level benchmarking solution that delivers aggregated and anonymous competitive data for industry-specific key performance indicators (KPIs), showing how a site performs competitively and historically compared to its respective industry overall, as well as to peers and direct competitors.

For more information please contact:
Sam Kane / Claire Booty
Brands2Life
Tel: +44 (0) 20 7592 1200
Email: Coremetrics@brands2life.com

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