Press Releases

Coremetrics Announces Launch of Impression Attribution

Windsor, UK., February 23, 2009 – Coremetrics, the leading provider of online marketing and business optimisation solutions, today announces the launch of Coremetrics Impression Attribution™, the first solution to analyse the value of online marketing campaigns that occur outside a company’s website.

Impression Attribution effectively connects online behaviour to the many marketing campaigns consumers are exposed to across the Internet, even if they have been exposed to an advertisement and have not provided a physical click to count. For the first time, companies can receive an integrated view of exactly which combination of display ads, widgets, syndicated videos, microsites and other online campaigns drive website traffic.

Previously, the impact of un-clicked online marketing has proven difficult to measure, and therefore, difficult to optimise. However, with visitors and buyers taking longer than ever to make a purchase decision, they are being exposed to numerous online marketing campaigns before converting. Businesses are under extreme pressure to measure the efficiency of their online marketing campaigns, justifying investments based on results and adjusting accordingly. With Impression Attribution, companies will now be able to obtain a complete understanding of online visitor behaviour and conversion patterns by tying online marketing exposure to website behaviour.

Impression Attribution is simple for customers to implement. Coremetrics’ clients tag their display ads, widgets, syndicated videos, micro-sites and other content with the Impression code, which then maps the visitor’s impressions to activity on the Client site. This mapping forms the basis for multi-session attributed metric calculation and analysis, such as sales, orders, conversion events, and page views.

“Users of Web analytics tools constantly struggle with the question of attribution,” said Bill Gassman, Industry Analyst at Gartner, Inc. “New approaches are needed to increase the visibility of how content that is delivered off-site, such as advertising and video clips, drives behaviour on-site.”

“Our customers have told us they struggle to understand how the millions of ad impressions they buy result in conversions on their web sites,” said John Squire, chief strategy officer for Coremetrics. “These companies have aggressively expanded their Web 2.0 initiatives—widgets, micro-sites, syndicated videos—but can’t measure how often they are viewed or how they influence downstream conversion. Now with Impression Attribution, businesses will be able to track these impressions and click-thrus via a single interface, gaining deeper insight than ever into what drives people to their websites and which ads truly deliver value.”

For more information on Coremetrics Impression Attribution™ visit:
http://www.coremetrics.co.uk/impressionattribution

About Coremetrics
Coremetrics is the leading provider of online marketing and business optimisation solutions. Its products help businesses increase revenues and find and retain their most profitable customers by maximising every online interaction. More than 1,500 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimise their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated precision marketing applications, including search engine bid management, email targeting and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognised by industry analysts and thought leaders, and in 2008 was named to Deloitte's Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from 3i, Accel Partners, FTVentures, and
Highland Capital Partners. Coremetrics Europe is headquartered in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit http://www.coremetrics.co.uk/company/privacy.php.

For more information please contact:
Louise Greeves / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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