Press Releases

GettingPersonal.co.uk Appoints Coremetrics to Optimise Digital Marketing Mix

Windsor, UK., July 17, 2008 – Coremetrics, a leading provider of digital marketing optimisation solutions, today announces it has been appointed by GettingPersonal.co.uk, one of the UK's leading online retailers of personalised and unique gifts. The deal delivers Online Analytics, Search Application and Intelligent Offer to help the company acquire, convert and retain online customers. The suite of solutions will enable GettingPersonal.co.uk to fully integrate its digital marketing efforts and increase its return on investment.

GettingPersonal.co.uk offers unique gifts that can’t be found on the high street as well as personalised calendars. One of the UK's leading online gift retailers, the company prides itself on customer service with the key goal of ensuring all customers are happy and can buy with confidence.

John Smith, Co-Founder, GettingPersonal.co.uk said: “As an online business, it is essential for us to understand how our customers use the site and what they like. We selected Coremetrics because it is proven to accurately analyse visitor behaviour. Coremetrics solutions will provide us with data that will enable us to fully maximise our digital marketing mix and ultimately deliver a better service, ensuring that every visitor receives the experience they are looking for.”

Richard Sheppard, VP and General Manager of Coremetrics EMEA, added: “ GettingPersonal.co.uk’s business model works because the company focuses on its customers and delivering the products and service that they value. Through Coremetrics, they can see exactly how visitors are interacting with the site, how marketing campaigns are driving traffic and sales, and most importantly, where things are not working.”

Online customer behavioural and contextual data covering every visitor’s lifetime is uniquely captured by Coremetrics. Stored as LIVE (Lifetime Individual Visitor Experience) Profiles, Coremetrics can provide the most up-to-date and actionable insight in the industry.

Notes to editors:
www.coremetrics.co.uk
Coremetrics is the leading provider of web analytics and digital marketing solutions, helping businesses acquire, convert and retain online customers with offers tailored through behavioural targeting. Having identified customer online behaviour, Coremetrics delivers out of the box integration with the most relevant ‘best of breed’ digital marketing applications, including search and email marketing, to generate a high ROI on marketing and sales investments.

Local, customer focused, service teams at Coremetrics provide global expertise to more than 1,100 online business sites (transacting more than £7.4 billion this year using Coremetrics’ Software as a Service (SaaS) applications).

The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners. Coremetrics Europe is headquartered is in Windsor, Berkshire and corporate headquarters is located in San Mateo, California. To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.co.uk

For more information please contact:
Shahlia Rogers / Nina Howse
Midnight Communications
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

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