Press Releases

Coremetrics Keeps eCommerce Smart with Intelligent Offer

Cross-Sell and Up-sell Recommendation Offering Found to Lift Online Revenue by
as Much as 20 percent

London, UK., June 10, 2008 – Coremetrics, a leading provider of digital marketing optimisation solutions, today announces findings that Intelligent Offer, the company’s cross-sell and up-sell recommendation solution for online businesses, increases revenue by as much as 20 percent in as little as one week.

Intelligent Offer empowers marketers with a complete history of visitor behaviour to provide highly relevant product offers, recommendations and experiences based on complete history, actions and interest of online user behaviour.

With its intuitive interface and seamless integration with the Coremetrics Online Analytics Platform and Coremetrics LIVEmail, Intelligent Offer is the first closed loop solution that can be deployed and implemented quickly and managed without the need for dedicated resources or expensive programmers.

Enhancements to Intelligent Offer enable businesses to achieve higher lift on cross-sells by easily building sophisticated recommendation rules based on categories and on product attributes. Once rules are defined, marketers can apply them globally, to categories or individual products. Recommendations are designed to reflect changing customer behaviour patterns and new product introductions..

“We were able to implement Intelligent Offer right out of the box,” said Laura Thorpe, eCommerce Manager for Marketing & Merchandising at Bealls Department Stores. “We put our rules in and then just let it run. I don’t ever worry about it—it just produces sales.”  

“Providing relevant product recommendations not only delivers a valued service, but also enables the discovery of products visitors might not know were offered,” said John Squire, Chief Strategy Officer for Coremetrics. “Across our client base, we’re seeing increasing demand for Intelligent Offer as businesses are realising how powerful presenting the right recommendations at the right time can be for improving the online experience and increasing the likelihood for visitors to buy.” 

Over 65 online businesses currently use Intelligent Offer to deliver relevant product recommendations to the right customers at the right time. Some documented successes include:

For more information on Coremetrics Intelligent Offer visit: http://www.coremetrics.co.uk/solutions/cross_sell.php. For more information on Coremetrics 2008 visit: http://www.coremetrics.co.uk/solutions/explore.php.

About Coremetrics
Coremetrics is the leading provider of digital marketing optimisation solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics’ Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics’ solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Clients have recognized over $300M in documented ROI and 87% of clients recognize ROI in 12 weeks or less. The company is privately held with funding from 3i, Accel Partners, FTVentures, and Highland Capital Partners, is headquartered in San Mateo, California with European headquarters in Windsor, United Kingdom.

To learn more about Coremetrics, visit www.coremetrics.co.uk or call 01753 272 220.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com.

For further information, please contact:
Midnight Communications
Nina Howse / Shahlia Rogers
Tel: 01273 666200
Email: coremetrics@midnight.co.uk

###